Irwin Promise...Our Promise, Your Peace of Mind
- Irwin's Price Promise: No Gimmicks
- Love It or Leave It Money-Back Guarantee*
- Vehicle Exchange Promise on used vehicles*
- Goal of 100% Credit Approval*
- Relax...no "Sharks" here...we have Product Specialists
- Service & Parts Low Price Guarantee*
- Can't find the vehicle you're looking for? We can find it for you with our free Vehicle Locator Service!
- We'll buy your car even if you don't buy ours
- Irwin Rewards... Save $850+!
- We treat you the way you want to be treated. Period!
Premier Automotive Group
Located in Laconia, NH
Located in Laconia, NH, Irwin Automotive Group also serves area like Tilton, Concord and Rochester with a truly world class sales and service experience. Don't believe us? Check out thousands of online reviews on sites like Google and Cars.com. We'll even show you the bad ones. How many dealers will do that?! Our website offers several tools that help save you time and money and enable you to plan ahead, like our Get Pre-Approved and Value My Trade features. We look forward to seeing you soon!
More About UsPremier Automotive Group in Laconia, NH
We Can Serve All of Your Automotive Needs
Welcome to Irwin Auto Group. We are your friendly and helpful Laconia, NH, dealership, and our goal is to make car shopping easy, fun, and hassle-free. Ready to get started? Stop by!
New Vehicles in All Shapes and Sizes
Our NH car dealership lots are filled with the latest and greatest new cars, trucks, and SUVs. Whether you’re on the hunt for a brand-new Toyota for your daily commute, a Chevrolet to take around town, a Lincoln, or a Ford, you can find it at Irwin Auto Group. Looking for an affordable new SUV for the family? A new Hyundai Santa Fe or Palisade will have the tech kids love and the safety features you want.
Looking for a new pickup truck? With brands such as Ford and Chevrolet on our lot, you can’t go wrong no matter which one you choose.
High-quality Pre-Owned Vehicles for Every Budget
Are used cars more your style? We have a huge selection of used models to choose from. If you’re looking for something used with a like-new warranty, we also have a selection of certified pre-owned vehicles. These go through an extra extensive inspection to earn their certified badge.
Service and Maintenance When You Need It
Whether you have a new or used car, truck, or SUV, the key to keeping it safely on the road is regular service and maintenance. At Irwin Auto Group, we have a state-of-the-art service center and highly trained technicians who can help you with that. When you bring your vehicle to our dealership for service, you can count on getting it back with genuine OEM parts because we know there is no substitute for the real thing.
Financing Plans in Laconia, NH, to Fit Your Needs
We are here to make buying your next vehicle simple. You can apply for financing at home before you even come to the dealership or wait until you get here and go through the process with one of our finance professionals. Whether you have excellent credit or some bumps along the way, we can work out a plan for you.
Our goal is to get you behind the wheel of the vehicle you want but also to make sure it’s affordable. That’s why we offer vehicle specials, service specials, and parts specials. We’re here to make vehicle ownership affordable every step of the way.
Elevate Your Car Buying Experience at Irwin Auto Group
At Irwin Auto Group, we are committed to providing you with the best car buying and car ownership experience you’ve ever had. We are the Laconia, NH, car dealership that always puts you and your needs first, without any sales gimmicks or flashy tricks. It’s all about you. When you choose us, you get more than just a dealership; you get a team of people who are in your corner. Stop by and see how the Irwin Promise makes a difference in your satisfaction.